“This is a cutting board made of anti-bacterial stainless steel produced by JISCO. The anti-bacterial rate is over 99.9%. Friends who want to buy it, please place your order quickly!” On one of the most popular short video streaming apps, a host was recommending an antibacterial cutting board. With this kind of communication channel, more and more people began to learn about antibacterial stainless steel. And this kind of marketing means is also one of many measures that Hongxing stainless steel branch company launches for expanding the antibacterial stainless steel market and relevant partners.
“At present, many people don’t understand the characteristics of antibacterial stainless steel, so we need to start by popularizing the relevant knowledge of the audience to improve the visibility and sales volume of antibacterial stainless steel products, so we have chosen a strong partner to jointly promote J430KJ antibacterial stainless steel,” said Meng Qiang, who is in charge of marketing at the stainless steel branch.
Antibacterial stainless steel is a kind of common stainless steel, which is made by adding a certain amount of antibacterial metal copper or silver to the surface of stainless steel, and it will combine with bacterial protein when it is exposed to the surface of stainless steel, thus killing bacteria to achieve the antibacterial and bacteriostatic effect.
In 2020, the covid-19 epidemic brought a huge impact on the economic and social development and the People’s life and production. JISCO group took the responsibility of state-owned enterprises, in-depth study of market trends, keen to determine a variety of anti-bacterial epidemic products market demand potential. To this end, the best technical strength of JISCO was assembled, and after nearly three months of hard work day and night, through dozens of trial and error and repeated efforts, the problem of accurate control in the anti-bacterial phase was finally overcome, developed a number of specifications of ferritic antibacterial stainless steel cold-rolled products.
“Although the product has been developed, the public’s awareness of antibacterial stainless steel products is not enough. Some manufacturers still have many concerns about the safety, applicability, and use prospects of antibacterial products,” said Cheng Yunxia, head of the antibacterial stainless steel R & D Team, to reassure manufacturers, the R & D Team tested for antimicrobial resistance against E. coli, Staphylococcus aureus, Candida albicans, and Pseudomonas aeruginosa, in addition, antiviral rate testing of the Influenza A (H1N1) virus has been completed. “The test results show that all of our J430KJ antibacterial stainless steel has an anti-bacterial rate of more than 99 percent, and the anti-viral rate for an (H1N1) virus is also more than 92 percent,” Cheng said.
In addition, the antibacterial stainless steel products of the stainless steel branch passed the EU REACH test, screening 60 inorganic high concern substances and 11 other organic metals high concern substances, all passed the test. At the same time, it has passed the European Union’s ROHS test, cadmium, lead, mercury, hexavalent chromium, polybrominated biphenyls, polybrominated diphenyl ethers, phthalate, butyl phthalate, phthalate, and diisobutyl phthalate all meet EU standards.
In order to enhance the reputation and influence of the anti-bacterial steel in the industry, the stainless steel branch has organized many visits to the east and south of China to carry out product promotion, from the product characteristics, application fields, cooperation and other aspects of the detailed introduction, and in-depth with customers.